WATERMARK RETIREMENT COMMUNITIES
AGELESS CAMPAIGN   |  2022-2023

Led the development of a campaign that spoke to all the extraordinary activities and moments that residents in our communities across the country were doing or experiencing to dispel the myth that moving into a retirement community is the end, and show how retirement communities have evolved. Every two months we would go out to our communities to find stories featuring our residents and the amazing things they were doing. Whether that was competing in the Senior Olympics or meeting your best friend in your ninety’s. The campaign evolved as it went on to feature our extraordinary associates and moving away from the “Ageless” construct while keeping with the theme. With every new story we produced direct mail, flyers, print ads, email, banner ads, video and a feature on our web-site.