WATERMARK RETIREMENT COMMUNITIES
BRAND STANDARDS  |  2021

Upon joining Watermark there were no defined standards to use in the design and production of marketing materials for the parent company or communities managed by Watermark. There was no color palette, no corporate fonts or proper licensing, logos were not build using the same fonts, or typographic elements, and there was no photo style. Over the first few months I addressed these items to bring guidelines and consistency to all the work produced by our in-house agency.