WATERMARK RETIREMENT COMMUNITIES
CREATIVE AND BRAND REFRESH - SUB BRANDS   |  2024

With only one-month of discovery and three-months of concept development and production we produced a creative refresh for our two largest
sub-brands, going to market with them in April to meet the needs and expectations of our community owner groups and upper management.

Below shows a sneak peak at some of the exploratory work we did to define our principles and elements, as well as testing before going live.

Compiled research on our top five competitors, and their brands using Miro to ensure that the work we developed stood apart from the competition.

The larger project of refreshing our brand and creative strategy remains in progress.